Privacy Policy

Last Updated: March 10, 2021

I know you care about how your personal information is used and shared, and I take your privacy very seriously. Please read the following to learn more about how I collect, store, use, and disclose information about you when you interact or use my website (the “Website”) or any related events, trade shows, sales or marketing, and/or if you use any of my products, services or applications (collectively the “Services”) in any manner.

What does this Privacy Policy cover?

This Privacy Policy covers my treatment of information that I gather when you are accessing or using my Website or Services or when you contact me in any manner. I gather various types of information, including information that identifies you as an individual (“Personal Information”) from my users, as explained in more detail below.

What information does DJ Tony Schwartz Collect?

Information You Provide to Me:

When you use my Website I may collect any Personal Information that you choose to send to me or provide to me. For example, on my “Contact” online form or if you register for the Tony Schwartz VIP List. If you contact me through my Website, I will keep a record of our correspondence.

When you use the Services: I receive and store information you provide directly to me. The types of information I may collect directly from my customers include but are not limited to: name, email address, postal address, phone number, transactional information (including Services purchased), as well as any other contact or other information they choose to provide me or upload to my systems in connection with the Services.

Information I Automatically Collect:

When you use the Website: When you visit the Website, I collect certain information related to your device, such as your device’s IP address, referring website, what pages your device visited, and the time that your device visited my Website.

When you use the Services:

Usage information: I keep track of user activity in relation to the types of Services my customers and their users use and performance metrics related to their use of the Services.

Log information: I log information about my customers and their users when you use one of the Services including Internet Protocol (“IP”) address.

Information collected by cookies and other similar technologies: I use various technologies to collect information which may include saving cookies to users’ computers.

For further information, please see the section below headed “Cookie Policy“.

How do I use the information?

Website: I will use the information I collect via my Website:

  • To administer my Website and for internal operations, including troubleshooting, data analysis, testing, statistical and survey purposes;
  • To improve my Website to ensure that content is presented in the most effective manner for you and for your computer;
  • To analyze customers’ use of my Website for trend monitoring, marketing and advertising purposes;
  • For purposes made clear to you at the time you submit your information. For example, to provide you with information you have requested about my Services
  • As part of my efforts to keep my Website safe and secure.

Services: I may use the information I collect from my customers and their users in connection with the Services I provide for a range of reasons, including to:

  • Set up a user/membership account;
  • Provide, operate and maintain the Services;
  • Process and complete transactions, and send related information, including transaction confirmations and invoices;
  • Manage use of the Services, respond to inquiries and comments and provide customer service and support;
  • Send customers technical alerts, updates, security notifications, and administrative communications;
  • Investigate and prevent fraudulent activities, unauthorized access to the Services, and other illegal activities; and

For any other purposes about which I notify customers and users.

I may also use the information you send to me via the Website and/or Services, to communicate with you via email and, possibly, other means, regarding products, services, offers, promotions and events I think may be of interest to you or to send you my newsletter, if this is in accordance with your marketing preferences.  However, you will always be able to opt-out of such communications at any time (see the “Your Choices” section below).

How do I share and disclose information to third parties?

I do not rent or sell your Personal Information to anyone. I may share and disclose information (including Personal Information) about my customers in the following limited circumstances:

Vendors, consultants and other service providers: I may share your information with third party vendors, consultants and other service providers who I employ to perform tasks on my behalf.

If DJ Tony Schwartz has received your Personal Information in the United States and subsequently transfers that information to a third party agent or service provider for processing, DJ Tony Schwartz shall remain responsible for ensuring that such third party agent or service provider processes your Personal Information to the standard required by law (see the section below headed “International Data Transfers”). Unless I tell you otherwise and you consent, my vendors do not have any right to use the Personal Information I share with them beyond what is necessary to assist me.

Business Transfers: I may choose to buy or sell assets, and may share and/or transfer customer information in connection with the evaluation of and entry into such transactions. Also, if I (or my assets) are acquired, or if I go out of business, enter bankruptcy, or go through some other change of control, Personal Information could be one of the assets transferred to or acquired by a third party.

Protection of DJ Tony Schwartz and Others: I reserve the right to access, read, preserve, and disclose any information as necessary to comply with law or court order; enforce or apply my agreements with you and other agreements; or protect the rights, property, or safety of DJ Tony Schwartz, my employees, my users, or others.

Disclosures for National Security or Law Enforcement: Under certain circumstances, I may be required to disclose your Personal Information in response to valid requests by public authorities, including to meet national security or law enforcement requirements.

Your California Privacy Rights

This portion of my Privacy Notice advises California residents of the applicable rights as provided in the California Consumer Privacy Act (“CCPA”) and how to exercise these rights by communicating with me. I provide you with the rights described below when you use my Services. Please note that I will seek to verify your identity when I receive an individual rights request from you in order to ensure the security of your personal information.

For purposes of this section, “Personal Information” is defined as information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.

If a California resident wishes to make any of the requests described below, such as access and deletion, he or she may contact me as provided in Section 13 (How to Contact Me) below.

Right to Deletion of Personal Information – California Consumers

California residents have the right to request the deletion of Personal Information as prescribed in Section 1798.105(a) of the CCPA. DJ Tony Schwartz may not delete some or all Personal Information if such Personal Information is necessary for me, or my service providers or affiliates, to:

  • Complete the transaction for which the Personal Information was collected, provide a good or service requested by the consumer, or reasonably anticipated within the context of DJ Tony Schwartz’s ongoing business relationship with the consumer, or otherwise perform a contract between DJ Tony Schwartz and the consumer,
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity,
  • Debug to identify and repair errors that impair existing intended functionality,
  • Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law,
  • Comply with the California Electronic Communications Privacy Act pursuant to Chapter 3.6 (commencing with Section 1546) of Title 12 of Part 2 of the Penal Code,
  • Enable solely internal uses that are reasonably aligned with the expectations of the consumer based on the consumer’s relationship with DJ Tony Schwartz,
  • Comply with a legal obligation, or
  • Otherwise use the consumer’s Personal Information, internally, in a lawful manner that is compatible with the context in which the consumer provided the Personal Information.

If you would like to access, review, update, rectify, and delete any Personal Information I hold about you, or exercise any other data subject right available to you under the EU General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA), you can revoke consent, or edit data by contacting me here.

Right of Access: Right to Request Disclosure of Data Collection and Sharing Practices – California Consumers

You may request to receive details about how I collect, use, and share your Personal Information. Specifically, you may request to receive the specific pieces of information that I have collected about you by contacting me as provided in Section 13 (How to Contact Us) below.

You may also request to receive:

  • the categories of Personal Information that I have collected about you,
  • the categories of Personal Information that I have disclosed for a business purpose,
  • the categories of sources from which I collected the Personal Information,
  • my purposes for collecting that Personal Information, and
  • the categories of parties with whom I share your Personal Information.

Right to not be Discriminated Against for Exercising your Rights – California Consumers

I do not discriminate against you for exercising any of your CCPA rights, such as your access and deletion rights described above. However, I may offer you rewards (such as through my loyalty program) or benefits (such as customizing your experience at a resort) which I need your data to provide, but I will only provide those rewards or benefits if their value to you is reasonably related to the value provided to DJ Tony Schwartz by your Personal Information.

Categories of Personal Information Collected about California Consumers and the Purposes of Such Collection

I collect identifiers that you may choose to provide to me, such as your name, email address, mailing address, phone number, birthday, and age. I use this information to communicate with you, market goods and services, and to provide you with goods and services.

I collect and use identifiers (such as a username) you may choose to provide to me, and the content of your communications when you post information on my online message boards or online public forums. I use this information to run my online message boards or online public forums.

Categories of Personal Information Sold about California Consumers

DJ Tony Schwartz does not sell consumers’ Personal Information.

Categories of Personal Information Disclosed for a Business Purpose – California Consumers

DJ Tony Schwartz discloses identifiers (e.g., name or email address), internet activity, consumer history, and consumers’ preferences to provide marketing and analytics services to its business partners.

DJ Tony Schwartz discloses identifiers, consumer history, and consumers’ preferences to my franchisees and licensees to offer my Services.

DJ Tony Schwartz may share your personal information with third party service providers that perform a variety of services on my behalf, such as the development and analysis of my social media pages, operating and maintaining my websites, offering or managing promotions, and market research purposes.

DJ Tony Schwartz may share your personal information with other entities for purposes of a sale, merger, or other related corporate event. An entity that buys me or a part of my business may continue to use your personal information in accordance with this Privacy Notice.

Removing Content on Public Forums – California Consumers

If you are a California resident between the age of 13 and 18 and are a registered user on the Service and participate in the online public forums offered through the Service, you may request that I remove content or information about you that you posted by (a) submitting a request in writing to with the subject: “Deletion Request”, and (b) clearly identifying the content or information you wish to have removed and providing sufficient information to allow me to locate the content or information to be removed. However, please note that I am not required to erase or otherwise eliminate content or information if (i) other state or federal laws require me or a third party to maintain the content or information; (ii) the content or information was posted, stored, or republished by another user; (iii) the content or information is anonymized so that you cannot be individually identified; (iv) you do not follow the instructions posted in this Privacy Notice on how to request removal of your content or information; or (v) you have received compensation or other consideration for providing the content. Further, nothing in this provision shall be construed to limit the authority of a law enforcement agency to obtain the applicable content or information.

Is Personal Information about You secure?

I use technical, organizational and administrative security measures to protect all information I hold in my records from loss, misuse, and unauthorized access, disclosure, alteration and destruction.  Unfortunately, no company or service can guarantee complete security. Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of user information. Among other practices, your account is protected by a password for your privacy and security. You must prevent unauthorized access to your account and Personal Information by selecting and protecting your password appropriately and limiting access to your computer or device and browser by signing off after you have finished accessing your account.

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by me and called first party cookies. I also use third party cookies – which are cookies from a domain different than the domain of the website you are visiting – for my advertising and marketing efforts.

More specifically, I use cookies and other tracking technologies for the following purposes:

  • Assisting you in navigation;
  • Assisting in login and your ability to provide feedback;
  • Analyzing your use of my products, services or applications;
  • Assisting with my promotional and marketing efforts.

Below is a detailed list of the cookies I use on my Website. My Website is scanned with my cookie scanning tool regularly to maintain a list as accurate as possible. I classify cookies in the following categories:

  • Strictly Necessary Cookies
  • Statistics Cookies

Strictly Necessary Cookies

These cookies are necessary for the Website to function and cannot be switched off in my systems. They are usually only set in response to actions made by you which amount to a request for Services, such as setting your privacy preferences, logging in, or filling in forms.

You can set your browser to block or alert you about these cookies, but some parts of the site will not work. These cookies do not store any personally identifiable information.

  • DJ Tony Schwartz –

Statistics Cookies

These cookies allow me to count visits and traffic sources so I can measure and improve the performance of my site. They help me know which pages are the most and least popular and see how visitors move around the site. They may be set by me or by third party providers whose services I have added to my pages. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.

They do not store personal information directly, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

  • Facebook API –
  • Google Analytics –
  • Twitter –
  • YouTube, LLC –
  • Keep –

Your Privacy Rights

What choices do you have?

You can always choose not to disclose information to me, but keep in mind some information may be needed to register with me or to take advantage of some of my features.


You can accept or reject cookies by adjusting your web browser controls. Please consult my Cookie Policy for more information about my use of cookies and how to accept and reject them.

Marketing Communications

You can opt-out of receiving certain promotional or marketing communications from me at any time by using the unsubscribe link in the emails communications I send.

If you have any account for my Services, I will still send you non-promotional communications, like service related emails.

How can you update and access your information (Exercise Your Data Subject Rights)?

If you would like to access, review, update, rectify, and delete any Personal Information I hold about you, or exercise any other data subject right available to you under the EU General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA), you can revoke consent, or edit data by contacting me here.

I will examine your request and respond to you as quickly as possible!

Please note that I may still use any aggregated and de-identified Personal Information that does not identify any individual and may also retain and use your information as necessary to comply with my legal obligations, resolve disputes, and enforce my agreements.

California residents are entitled to ask me for a notice identifying the categories of Personal Information that I share with my affiliates and/or third parties for marketing purposes, and providing contact information for such affiliates and/or third parties. If you are a California resident and would like a copy of this notice, please submit a written request to:

International Data Transfers

Personal Information you submit on the Website or through the Services is sent to the United States and will be primarily processed by me in the United States and potentially in other countries, on my servers or on my hosted service providers cloud servers on my behalf. These countries may not have similar data protection laws to those in your country of residence. However, I will always protect your information in accordance with this Privacy Policy wherever it is processed. To request this capability, contact

Linked Websites

For your convenience, hyperlinks may be posted on the Website that link to other websites (the “Linked Sites”). I am not responsible for, and this Privacy Policy does not apply to, the privacy practices of any Linked Sites or of any companies that I do not own or control. Linked Sites may collect information in addition to that which I collect on the Website. I do not endorse any of these Linked Sites, the services or products described or offered on such Linked Sites, or any of the content contained on the Linked Sites. I encourage you to seek out and read the privacy policy of each Linked Site that you visit to understand how the information that is collected about you is used and protected.


I do not knowingly collect or solicit personal information from anyone under the age of 16. If you are under 16, please do not attempt to register for the Services or send any Personal Information about yourself to me. If I learn that I have collected Personal Information from a child under age 16, I will delete that information as quickly as possible. If you believe that a child under 16 may have provided me Personal Information, please contact us at

Will DJ Tony Schwartz ever change this Privacy Policy?

I am constantly improving my Website and Services, so I may need to change this Privacy Policy from time to time as well. I will alert you to material changes by, for example, placing a notice on my Website and/or by sending you an email (if you have registered your e-mail details with me) when I am required to do so by applicable law. You can see when this Privacy Policy was last updated by checking the date at the top of this page. You are responsible for periodically reviewing this Privacy Policy.

What if you have questions about this policy?

If you have any questions or concerns regarding my privacy policies, please send me a detailed message to and I will try to resolve your concerns.